29 Mar Here is the popular ways to collect leads
Most businesses collect and communicate with leads in two primary forms of marketing: email and social media.
In email marketing, you’ll use precise marketing tactics to build a segment in your list filled with subscribers who are most likely to buy from you. You’ll nurture them with targeted content before asking them to buy.
You can’t segment social media followers and target them in this way. This is a huge reason why email marketing is sometimes more effective than social media marketing.
However, there are multiple ways for you to gain new customers from social media alone, which is why this strategy is so important for lead generation.
How to generate leads through your email list
It should come as no surprise, but growing your email list is not the same as generating leads. Some, if not most, of your subscribers cannot be considered “qualified leads,” meaning they didn’t join your list through a targeted sales funnel or marketing strategy.
Your goal is to come up with both by using the information you gathered from your audience.
Your sales funnels will look different from ones created by other businesses. Still, the components you need are the same throughout:
- Compelling lead magnet to attract potential leads
- Landing page designed for conversions
- Multiple ways to get potential leads to visit your landing page
- Well-designed opt-in form
This cuts out the fundamental parts of the sales process and only focuses on lead generation.
Let’s elaborate on each one.
Creating a lead magnet to attract potential leads
You have your product or service. Hopefully, it provides a solution to one of the pain points you identified when you surveyed your audience.
What you need to do is break down that solution into pieces and come up with a lead magnet for one individual piece.
It could be an ebook, an email course, a free course offered through a learning management system, a resource PDF, etc. It just needs to target a tiny portion of the solution your product or service provides.
Creating a landing page designed for conversions
Next, you need a landing page to advertise your lead magnet. This happens for a variety of different reasons, including advertising your product directly.
Technically, any page that features an opt-in form can be considered a landing page. However, landing pages that use fewer than 100 words convert 50% better than pages with more copy.
This means you should prioritize landing pages that focus on your lead magnet and use blog posts as landing pages less.
Create a simple landing page that markets the solution your lead magnet provides. Use images and whitespace strategically, and publish the page with no more than two fonts and font styles.
Fonts and colors should complement one another.
Use your scroll-depth stats to determine a maximum length for your landing page regardless of the amount of copy you place in it.
You can also use heatmaps once the page is published. This will let you know which parts grab your audience’s attention the most.
Increasing referrals to your landing page
You should implement a variety of different methods to drive traffic to your landing page, but do what makes sense for your blog, schedule and budget.
Your own content is a fantastic starting point. Instead of simply placing your opt-in form throughout your post, insert a link to your landing page instead.
You may gain fewer leads by adding an extra step to get to your opt-in form, but the leads you do acquire will be highly qualified.
Next is advertising. Facebook and Instagram ads are most effective, but you can also use Twitter and Google.
Don’t discount general social media posts, either.
Lastly, utilize guest posts strategically. Don’t ask to insert a link to your website or social media accounts in your author bio. Create a post for the solution you’re providing instead, and find a place to insert your link naturally.
For example, if your lead magnet is an ebook, include a small section in your post for “the best ebooks on [your subject],” and include your book in the list.
Optimizing your email opt-in form
Insert at least two opt-in forms on your landing page: one at the top and one at the bottom.
If you use an image in your form, don’t use an image where you place it. Similarly, feel free to use an image in the same area as your opt-in form if it doesn’t have an image.
Nevertheless, the image should draw your reader’s attention to the form. If you use a picture of yourself, face your eyes or head in the direction of the form.
If you use a picture of your product, be sure it’s striking enough to draw your reader’s attention.